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One of my favourite shots from this campaign!@mooseknucklescanada #sacredglacier #cold 🥶🥶 This season is all about reminding people to get off their fucking phones, and live life. Ironically, we are engaging our audience via the screen to take them on a fantastical journey to truth and enlightenment, only to deconstruct it, exposing false reality. In the end, we are left with nothing but a singular message, real life awaits.
Our campaign assets show the fallacy of our seven disciples—they represent all of us, looking for meaning and enlightenment in these highly confusing and stimulated times.