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How to market a launch effectively 🚀
First start building and nurturing your audience like yesterday 🙌🏻 Marketing & lead generation should not be an afterthought, it should be one of the first things you put into motion when creating the offer you want to launch 🚀
The biggest mistake I see is people waiting until a week before their launch to generate leads, it is going to be nearly impossible to sell out with only cold leads. You want to nurture your audience over weeks (if you are just starting out) to build the know, like & trust factor that is essential for booking out a launch. And don’t forget to drop little hints & teasers to get your audience excited 🙏🏻
How do we nurture our audience and build our client funnel before our launch? 👇🏻
✨Organic marketing- with a content strategy on instagram, Facebook, Pinterest etc. Use all of these wonderful platforms to provide consistent, valuable content and build relationships. Just posting on Instagram isn’t a content strategy, you will want to be really intentional with your content especially leading up to a launch.
✨Lower/ entry level offer- this is a great way to get people familiar with you and into your client funnel. Once someone has purchased from you they are SO much more likely to purchase from you again (think client retention not just client acquisition for your launch). This could be things like a bundle for $17 or a workshop for $37.
✨Freebies- one of the best ways to grow your email list (and your email list is such an important tool in your launch 👌🏻). Create freebies based on market research from your ideal client, offer real value and solve a problem. Promote it in your content through posts, stories, emails and collabs!
✨Keep track of your leads- you want to know who your hot & warm leads are when you launch. Sales can slip through the cracks if you aren’t on top of this and the more your business grows the more important this is! Track things like when you had your first conversation, if they received a freebie, if a call was booked etc. You can simply do this on an excel sheet to start off!
Who’s in the middle of a launch or planning one? Let me know below 👇🏻🤍
